by Susan Platt
My Dear Old Friend,
it was with great sadness that I recently learned about your fate—from Switzerland’s biggest tabloid, of all places. And although it does not come as a complete surprise to those who have been close to you in recent years—who saw the writing on the wall before and after changes in ownership and circumstances that made it increasingly difficult to thrive under the corporate thumb—the news that you are indeed being shut down this coming spring, while in still excellent health, made no sense, and still came as a shock.
You and I, we go back some 23 years, my dear. While this may be but a trifle in your lifespan as a bookshop at house zur Werdmühle, since your inception by Kurt Stäheli & Co. in the early 1930s, it means you’ve been along for the ride for more than half of my life. And that, to me, is quite a feat.
I remember walking through your doors in 1992, with a rather long, Xeroxed (yes, Xeroxed) list of choices for required reading material, handed out by the University of Zürich, where I had just started to study English literature. Several sheets of paper listed essential and optional reading material, including the King James version of the Bible (yep), Beowulf (of course), and a myriad of choices of drama, poetry, prose and fiction spanning five centuries.
Needless to say, I felt a slight pang of overwhelm knowing full well that my picks would have a great impact on my further academic path. But how was I supposed to know which books to choose, when I hadn’t read them yet?
Enter your booksellers: the beating heart and breathing soul that is at the very core of you, many of whom had been with you for decades and some of whom I have had the privilege to get to know over the years.
Ah, yes, your booksellers. A passionate lot, each and every one of them. A special breed now as they were then, taking pride in guiding those who have entered their domain, glowing with a smug joy at a satisfied customer leaving the store with a copy of their favourite book or a book by a beloved author when they made a successful recommendation. It is they who made you what you are today, my dear bookshop, because—let’s face it—your new parents, the Orell Füssli AG, never really knew what to make of you over the last dozen years or so since they acquired you in 1998.
You were their red-headed stepchild, in their eyes merely the English branch of a German bookstore chain, sticking out like a sore thumb with your talent of catering both to the English expat community in the greater Zürich area as well as the Swiss readership with your cunning mix of extraordinary in-house events providing local as well as renowned international authors and small businesses with a platform to promote their work, your knack for knowing how to truly make your customers happy by including English comfort food section (Marmite! Vegemite! Cheerios!), and bringing the joy of reading to people of all ages and walks of life.
But you do not merely sell books.
You are a nexus of human connection. And a home away from home for so many. A place to meet, to sit and to chat on your red leather sofas.
You celebrate the English language, its multi-coloured culture and basically life in general.
Every. Single. Day.
And it works.
In an increasingly dire economic climate, in times where online giants were starting to take over the bulk of the book sales and the naysayers predicted the imminent end of the book as nigh, you managed to consistently make a healthy profit over the last ten years*.
Mindbogglingly, at a location on Bahnhofstrasse in Zürich—one of the world’s most expensive shopping miles.
And, even more surprisingly, you managed to pull this all off without the support of a proper web- or social media presence.
Because, sadly, the fact that you always have been—and always will be—neither a department, nor a branch of a chain, but your own persona (or brand if you will) with your own loyal (!) tribe, went largely ignored by your parent company who repeatedly smothered any advances by your management to bring you into the 21st century with a decent online presence.
Yes, you are unique. One of a kind. And successful. So much so, that other bookshops such as German KulturKaufhaus Dussman came to visit you for inspiration of their new books section of their store in Berlin.
But none of this seems to matter to the new powers-that-be since the latest merger with Thalia a little over two years ago.
While your old adoptive parents may have never fully understood you, they at least allowed you to continue based on the fact that you were somehow, miraculously, thriving.
But your new guardians, the Orell Füssli Thalia AG, have decided that neither your successful past nor present mean anything and—without even as much as conferring with the people who have effectively guided you for more than a decade—determined you had no future, and sold your rent contract at a bargain price for the sake of a quick buck.
So it goes.
I accept that the dice have been cast and your fate has been sealed.
However, I take comfort from the fact that I understand that you will not go gentle into that good night.
Knowing you and your quirky bookseller bunch, the next Halloween, the inherent All Hallows Read, the twinkly Xmas lights and Santa’s visit to the children on the monthly Saturday morning story hour and all of your other spunky shindigs before you will have to close your doors in the spring of 2016, will be extra special.
I look back fondly and in deep gratitude to all the joy that you have brought into my life, moments of laughter and great pleasure at your happenings that will be forever etched into my memory:
Riding high with David Sedaris on Panta Rhei on the lake of Zürich, journeying along with Michael Cunningham at Sternwarte Zürich, mesmerized by Nicolas Sparks in the Puppentheater Stadelhofen, fascinated by our very own Alain de Botton at the Bookshop and many more … but, to me, most memorably, the epic two-hour roller-coaster ride with Tad Williams in your basement in 2011.
Oh, how I will miss you and your shenanigans.
Case in point: The Night Circus, the book club meetings, the women’s night, the roaring twenties, the James Bond night, the Harry Potter midnight openings, or the Long Night of the Books … among many, many more.
As both the local media and our city’s culture department barely acknowledged the fact that you will be gone soon, shrugging their indifferent shoulders at the most recent loss of a colourful dot that will turn Bahnhofstrasse into a another grey blur of global brand monotony, I trust that my—and hopefully other people’s—expression of appreciation will help preserve your memory.
‘Tis but a tiny blog note, considering the opposition silence, but it is enough to keep the general show of disinterest from being unanimous.
Qui tacet, consentit.
I hope others will join me by wishing you and yours a safe journey to the next chapters in your lives. #GoodbyeOFTB
Good night, and good luck.
Susan Platt is a professional spunk, reluctant blogger and occasional hashtag abuser @swissbizchick.
Photos courtesy OFTB Facebook page.
*citing Orell Füssli The Bookshop’s Managing Director Sabine Haarmann