Lausanne-based Erinrose Sullivan is a senior marketing executive and analyst who helps businesses make sense of the digital world. She works as a strategist across various sectors including the telecom, gaming and entertainment industries. Libby O’Loghlin asks her about post-digital content, and if there’s any such thing as a Zeitgeist.
Over the past few years there have been huge shifts in the way readers (as well as gamers and viewers) use digital devices. How would you describe what’s been going on?
Quite simply : A revolution in the way we engage with content. We now have entertainment, information, news and shopping at our fingertips. It is incredibly powerful and also distracting. Continue reading